Click Fraud Tool Adds Automatic Notification to Yahoo

Click Forensics, a click fraud auditor, will provide automatic notification of detected click-fraud in search advertising to Yahoo under a new partnership according to a CNET News report. Currently, filing a inquiry into suspected click fraud requires a tedious manual process. Steve O’Brien, Click Forensics’ vice president of marketing, told CNET News that Click Forensics’ were in conversation with Google about providing the same service, but that so far “Google has taken a different attitude toward click fraud, assuring advertisers that it has a fail-safe means of tracking rogue clicks and that it doesn’t charge for it.”