Monthly Archives: August 2008

Google CEO Says Yahoo Partnership On Track To Start in Early October

In an interview with Bloomberg Google CEO Eric Schmidt said that Google search advertising partnership with Yahoo! is preceding to start in early October. He also said that regulators have so far “not indicated one way or the other how they’re dealing with us.” The partnership is currently under review by U.S. state and federal regulators, as well as Canadian regulators.

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Target Settles Lawsuit Over Blind Accessibility to Website

Target has settled a lawsuit over the inability of the blind to access their website. CNET News reports that Target will establish a $6 million dollar fund for settlement claims and promised to “make its site fully accessible to blind visitors”. The basis of the suit was that the lack alt-text tags for images on the site made it difficult, if not impossible, for blind customers to use site and that this was a violation of state and federal disability rights laws.

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Google Adds Search Suggestion Feature to Google Search

In a post on the Official Google Blog, it was announced that Google Suggest, Google’s search suggestion feature, will be a part of Google’s homepage. The feature provides suggested search terms in drop box below the search box as a search query is being typed into the search box. For example, if baseball were typed into the search box, terms like baseball hall of fame of fame, baseball reference, baseball games, and baseball america would show up. The feature also detects misspellings and typos and suggest correction like “Did you mean?” feature already available on the search results page. This feature has previously been available as opt-in feature as a Google Labs experiment.

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Microsoft Restarts Talks Over Disposal of Avenue A/Razorfish

According to AdAge, Microsoft has restarted talks with advertising agency WPP to get rid of Avenue A/Razorfish. Microsoft acquired Avenue A/Razorfish as part of is deal for aQuantive that was completed in august of last year. The contemplated deal would swap Avenue A/Razorfish for WPP subsidiary 24/7 Real Media’s publisher ad-serving tool Open AdStream and cash.

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Yahoo Launches Updated Site Explorer

The Yahoo! Search Blog today announced the release of an update of Site Explorer, it’s service similar to Google’s and MSN/Live Search’s Webmaster Tools. The update brings a new interface to accommodate unspecified future feature roll outs. The number rules for Dynamic URL Rewriting was increased from 3 to 10 as part of the update. The new version can be reached at http://siteexplorer.search.yahoo.com/new, and will be made the default version soon.

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Google Adds New Features to Website Optimizer

Google has updated Website Optimizer, it’s content testing and optimization tool, with a few new features. The most significant change is the ability remove poorly performing combinations during the experiment. Offline validation of pages used in A/B tests and more intuitive reporting of how the various combinations are performing were also added.

Source: Inside AdWords Blog

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July U.S. Search Share Results

Nielsen Online today released it rankings of U.S. search share for July. Overall search grew 3 percent year over year to 8 billion searches. Google had year over year growth of 16 percent and received 60.2 percent of searches. Yahoo! had a year over year decline of 11 percent and received 17.4 percent of searches. Microsoft had a year over year decline of 10 percent and received 11.9 percent of searches.

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Google Publicly Launches of AdSense for Feeds

In a post on the Inside AdSense Blog, it was announced that AdSense for feeds was made publicly available today. According to CNET News, it was “soft-launched to a small group of AdSense users back in May.” AdSense for feeds integrates ads into RSS feeds through Google’s FeedBurner. According to Google, they will be selling cost-per-impression (CPM) ads directly to the largest advertisers and the rest of the ad inventory will be made up of contextually targeted cost-per-click (CPC) and CPM ads. FeedBurner’s former independent FeedBurner Ad Network closed several weeks ago.

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Movable Type 4.2 Released

Yesterday, Movable Type announced the release of version 4.2 of Movable Type. The update adds threaded comments, built in support for TypePad AntiSpam, and redesigned template and widget management areas. The update adds the option to search assets, comments, TrackBacks, users, and custom data types or use another search backend. Like the most recent update of WordPress, templates can now be previewed live. The release also included general speed and security improvements.

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AOL’s Platform-A Introduces Affiliate Marketing for Widgets

AOL’s Platform-A has linked up two of recent acquisition to introduce affiliate marketing into widget ads, which AOL claims is a “first-of-its-kind solution” according to their press release. The new service combines services of widget creation and analytics technology company Goowy and affiliate marketing network buy.at, both acquired by AOL in February. The service provides publishers with a gallery of advertiser-generated widgets to place on their site, which users can grab and distribute. The publisher earns revenue from the sales drive by the widget. The first announced advertiser is Ticketmaster.com; with a widget that can be tailored promote specific Ticketmaster events.

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