Google Starts New Website as Part of Defense of Yahoo Partnership

Google has created a new website, yahoogooglefacts.com (which redirects to http://www.google.com/yahoogooglefacts/), to provide information about the planned Google-Yahoo search advertising partnership. In a post on the Google Public Policy Blog, Google said the website is intended “to provide more information on the agreement and why it is good for consumers, advertisers and website publishers.” The site includes a slide show about the partnership, answers to various question about the deal, quotes from supporters of the partnership, and a video of Google’s Chief Legal Officer David Drummond testimony before the U.S. Senate Judiciary Committee. Google has recently step up its effort to publicly defend the partnership, including challenging a report that the partnership would mean higher prices for advertisers.

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