Google Brings AdSense to Online Games

A post on the Inside AdSense blog announced the beta release of AdSense for Games, an advertising program for online games. According to Google, the program will support displaying video ads, image ads, or text ads before a game, after a level change, or when a game is over. Google is selling ad placement directly to “top brand advertisers” and providing contextually targeted text and image ads based on content and demographic information. Advertisers who are part of the program so far include Sprint, Sony Pictures, and Esurance. The program is currently enrolling publishers who have a minimum of 500,000 game plays per day and have 80% of their traffic from the U.S. or the U.K.

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