October U.S. Search Share Results

Nielsen Online today released its rankings of U.S. search share for October. Overall search decreased 2.0 percent year over year to 7.8 billion searches. Google had year over year growth of 8.1 percent and received 61.2 percent of searches. Google’s percentage of searches was it’s second highest reported by Nielsen Online, only surpassed by April of this year when it received 62.0 percent. Yahoo had a year over year decrease of 12.0 percent and received 16.9 percent of searches. Microsoft had a year over year decrease of 19.0 percent and received 11.4 percent of searches.