eMarketer has lowered its projection of growth in online advertising over the next several years from what it projected several months ago. eMarketer’s new report says that the revision was made because the old projections were made “before the full impact of the economic slowdown was revealed.” Spending in 2008 is projected to be 23.6 billion dollars, an increase of 11.3 percent. Spending in 2009 is projected to be 25.7 billion dollars, an increase of 8.9 percent. Spending in 2010 is projected to be 28.5 billion dollars, an increase of 10.9 percent. Spending in 2011 is projected to be 32.0 billion dollars, an increase of 12.3 percent. They also project that search advertising will continue to receive the largest amount revenue and continue be receive more than double the next largest, display advertising, from 2008-2013.
- Online Advertising Grew 11 Percent in Third Quarter Online advertising revenue reached 5.9 Billion U.S. dollars in the third quarter, an increase of 11 percent over the same...
- Online Advertising Grew 15.2 Percent in First Half of 2008 Online advertising revenue was 11.5 billion dollars in the first half of 2008, an increase of 15.2 percent, according to...
- eMarketer Projects Slower Growth in U.S. Online Advertising in 2009 eMarketer projects the growth in U.S. online advertising will slow in 2009 according to a article by Adweek. Spending in...
