Google announced that they have reduced the restrictions on advertising hard alcohol and liqueur through AdWords for ads that target the United States. Previously, there was a complete ban on advertising hard alcohol and liqueur. Under the new policy, advertising that promotes information, such as recipes and brand messages is permitted, but directly promoting the sale hard alcohol and liqueur is not permitted. Earlier this fall AdWords began permitting the promotion of the sale of beer. According to a post on the Inside AdWords blog there are plans to expand the new policy “to other countries in accordance with local regulations are expected in the coming weeks.”
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