Google has announced that AdWords has added new features to the local business ads that appear in Google Maps. The info window that is displayed when a listing is clicked now provides links to get directions, view a street view, and save the location to user’s My Maps. The option for the user to receive the business’s information on their phone on in an email will be added “shortly.” Advertisers will not be charge for users using these new features. Local business ads currently are available for businesses located in the United States, Canada, the United Kingdom, France, Italy, Germany, Japan, the Netherlands, Australia, Belgium, and Spain. In addition, Google will begin to provide reporting of user interaction with local business ads ” in a few weeks.”
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