Comscore today released preliminary data that shows that Microsoft’s search activity in the United Sates has increased following the release of Bing. From June 2 to June 6 Microsoft’s share of search was 11.1 percent up 2 percentage points from May 26 to May 30, according to Comscore. During the same periods the amount the average daily amount of searchers who used Bing increased 1.7 percentage points to 15.5 percent. Bing started to become available on June 1 and officially launched on June 3. Comscore also indicated that the increase “held relatively steady” during the measured period. The gains are not unexpected, due to attention the launch has received and Microsoft’s advertising campaign.
Related posts:
