Microsoft has reported that they saw an 8 percent increase in unique users for their search engine during the month of June. At the beginning of the month Microsoft launched an update of the search engine and rebranded it as Bing. Microsoft also reported that in their own polling the number of people “likely to recommend” their search engine double during the month. The increase is not unexpected due the press coverage of the rebranding and the advertising campaign for the search engine that also began at the begging of the month. In the past Microsoft has made similar increases, but has been unable to sustain them.
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