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Monthly Archives: February 2010
Bing Gains Point of US Search Share in January
According to Nielsen’s US search share data for January Microsoft’s Bing search engine gained a point of search share in January, increasing its share to 10.9 percent. Google’s share was 66.3 percent, a point of search share less than the previous month. Yahoo’s share was 14.5 percent, an increase of a tenth of point over the previous month.
Posted in Google, Microsoft, Search Engines, Yahoo
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Yahoo and Microsoft Receive Regulatory Clearance for Search Pact
Yahoo and Microsoft announced today that they had received regulatory clearance from US and European regulators. Under the pact Microsoft’s Bing search engine will power Yahoo Search and Microsoft’s AdCenter search advertising service will provide search ads to Yahoo Search. The companies had announced the pact in late July and reached a finalized agreement in December. The companies have set a goal of serving results from Bing in Yahoo Search in “at least the United States by the end of 2010″. The transition to serving ads from Microsoft’s advertising service in Yahoo Search is planned to occur “prior to the 2010 holiday season, but may wait until 2011 if they determine that the transition will be more effective after the holiday season”. They expect a full transition by early 2012. According to the companies, Yahoo will build its own “search experience” on top of Bing’s search results by “integrating rich Yahoo! content, enhanced listings with conveniently organized information about key topics, and tools to tailor the experience for Yahoo! users”
Posted in Microsoft, Online Advertising, Search Engines, Yahoo
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Google’s Chrome Continues to Gain Market Share
Google’s Chrome continues to gain market share according to Net Applications data. It market share has increased 3.7 percentage points to 5.22 percent from the year ago period. Last month it surpassed Apple’s Safari as the third most popular web browser behind Microsoft’s Internet Explorer and Mozilla’s Firefox. Internet Explorer market has continued to decline. In the last year it last 7.2 percentage of points, though it continues to have the highest market share with 62.12 percent share. January mark the first month that Internet Explore 8 was the most popular version of Internet Explorer. It had a market share of 22.37 percent, version 6 had a market share 20 percent and version 7 had market share of 14.53.
Posted in Google, Microsoft, Web Browsers
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