Google has created a new website, yahoogooglefacts.com (which redirects to http://www.google.com/yahoogooglefacts/), to provide information about the planned Google-Yahoo search advertising partnership. In a post on the Google Public Policy Blog, Google said the website is intended “to provide more information on the agreement and why it is good for consumers, advertisers and website publishers.” The [...]
Archive for September, 2008
Google Starts New Website as Part of Defense of Yahoo Partnership
Friday, September 26th, 2008Yahoo Announces Launch of Updated Advertising Platform
Thursday, September 25th, 2008Yahoo has announced the launch of its new ad platform APT according to an article by the New York Times. APT, previously named Apex and AMP, is designed to simplify ad purchasing, by making it possible for advertisers to make purchases across a wide range of sites with one purchase. The platform also uses geographic, [...]
eMarketer Projects Slower Growth in U.S. Online Advertising in 2009
Wednesday, September 24th, 2008eMarketer projects the growth in U.S. online advertising will slow in 2009 according to a article by Adweek. Spending in 2008 is projected to be 24.9 billion dollars, an increase of 17.5 percent, and spending in 2009 is projected to be 28.5 billion dollars, an increase of 14.4 percent. Spending is projected to again grow [...]
WordPress Developer Automattic Acquires Enhanced Commenting Tool
Wednesday, September 24th, 2008The developer of WordPress, Automattic, has acquired enhanced comment tool IntenseDebate according a article by CNET News. IntenseDebate replaces a blogs standard comment system with a system that allows for email replies, reputation, ranking, and centralized control across several sites. The tool will likely be integrated into self-hosted and WordPress.com hosted WordPress blogs in the [...]
AOL’s Platform-A Launching Ad Exchange in 2009
Tuesday, September 23rd, 2008AOL’s Platform-A announced that they would be launching BidPlace, a self-service ad exchange, in the first half of 2009. The exchange will support cost per thousand (CPM), cost per click (CPC) and cost per action (CPA) bidding for advertising on AOL, on select partner sites and on Platform-A’s third-party network. These sites reach 90% of [...]
August U.S. Search Share Results
Monday, September 22nd, 2008Nielsen Online today released it rankings of U.S. search share for August. Overall search decreased 7.7 percent year over year to 7.2 billion searches. Google had year over year growth of 3.1 percent and received 60 percent of searches. Yahoo! had a year over year decline of 16.5 percent and received 18.1 percent of searches. [...]
Microsoft Signs First Partner for U.S. Expansion of Mobile Ad Network
Friday, September 19th, 2008Microsoft has signed it first U.S. partner for it’s mobile ad network ScreenTonic according to an article by Adweek. The deal with CNBC expands on a deal reached in December to sell as on CNBC.com. ScreenTonic, which Microsoft purchased in May 2007, has so far been focused on the European market. Brian Arbogast, corporate vice [...]
AdWords Removes Restriction on “Abortion and Religion-Related Content”
Thursday, September 18th, 2008Google has removed a restriction on “abortion and religion-related content” in AdWords as part of an out-of-court settlement of a lawsuit according to an ABC News article. The British Christian group The Christian Institute filed the suit after Google refused to run that reads: UK Abortion law Key views and news on abortion law from [...]
Group to Define Standards for Social-Media Advertising
Thursday, September 18th, 2008A new group, the Social Media Advertising Council, has been formed to define standards for social-media advertising according to an article by CNET News. So far the group consist mainly of representatives from ad agencies including leadership from Universal McCann, MediaVest, Edelman, Deep Focus, and Digitas. The group does not include any representation from the [...]
Google Challenges Report of Increased Costs from Google-Yahoo Partnership
Wednesday, September 17th, 2008In a post on the Google Public Policy Blog, Google’s Chief Economist Hal Varian challenged the findings of a report by SearchIgnite that Google-Yahoo search advertising partnership would cost advertisers more. Varian say that the report is flawed because only looks at the cost of clicks and not the performance of those clicks. He says [...]
