Google will be changing the requirement for ads to show up above search results instead of to the right of search results according to a post on the Inside AdWords blog. Previously, Google only displayed ads above search results if the ad had a high enough Quality Score and it was the top ranked ad [...]
Archive for October, 2008
Google Putting More Ads Above Search Results
Friday, October 31st, 2008Study Finds Half of Readers of Blogs Find Them Useful for Purchase Information
Wednesday, October 29th, 2008A JupiterResearch study sponsored by BuzzLogic, a social media analysis company and ad network, found that half of blog readers (defined as consumers who have read a blog in the past 12 months) find blogs useful for purchase information. Of those readers, 56 percent said that blogs with niche focus and topical expertise were “key [...]
September U.S. Search Share Results
Tuesday, October 28th, 2008Nielsen Online yesterday released its rankings of U.S. search share for September. Overall search increased 9.4 percent year over year to 8.1 billion searches. Google had year over year growth of 20.8 percent and received 59.7 percent of searches. Yahoo! had a year over year increase of 1.5 percent and received 18.1 percent of searches. [...]
Click Fraud Level Remains Same As Year Ago Period
Thursday, October 23rd, 2008Click Forensics today reported that the overall industry average click fraud rate for pay-per-click (PPC) advertising was 16.0 percent in the third quarter of 2008, down from 16.2 percent in the third quarter of 2007. The rate was 16.2 percent in the second quarter of 2008. The rate of click fraud for PPC advertisements appearing [...]
Yahoo Sued By American Airlines Over Trademark Search Ads
Wednesday, October 22nd, 2008American Airlines has sued Yahoo for trademark infringement according to a CNET News article. American Airlines claims that Yahoo is diverting business from them by allowing competitors to purchase ads next to search results for terms related to American Airlines trademarks. Yahoo’s current trademarks policy states that advertising on search terms that may be someone [...]
Yahoo Introduces ZIP Code Geo Targeting To Yahoo Search Marketing
Monday, October 20th, 2008Yahoo has introduced a number of new geo targeting options to Yahoo Search Marketing, it’s advertising service for the Yahoo search, according to a post on the Yahoo! Search Marketing Blog. Previously targeting United States based users was limited to targeting the whole United States along with Canada, individual states, or Nielson Media Research’s Designated [...]
AdWords Separates Google and Search Partner Statistics
Friday, October 17th, 2008A post on the Inside AdWords blog announced that Google’s AdWords would start providing separate campaign performance statistics for advertising on Google and it’s search partners. Previously, statistics for search engines such as AOL, Ask.com, and others that display AdWords advertising with their search results were presented in performance reports combined with statistic from Google [...]
Google Releases Display Ad Builder for AdWords
Thursday, October 16th, 2008A post on the Inside AdWords blog announced the release of tool for creating display ads for AdWords. The display ad builder combines user provided text, images, logo, and color selections into a flash based ad built on one of a selection of templates. The tool creates ads in variety of sizes to work with [...]
Ad Network Display Ad Rates Drop
Wednesday, October 15th, 2008According to a report from PubMatic display ad rates on ad networks drop in the third quarter of 2008, according to an Advertising Age article. The rate per thousand impressions averaged 27 cents down 21 percent from the second quarter. This follows a drop of 8 percent from the first to the second quarter. Small [...]
Yahoo Launching U.S. Ad Campaign for Yahoo Search
Tuesday, October 14th, 2008A post on the Yahoo! Search Blog announced that today Yahoo is launching an online and offline marketing campaign for Yahoo Search in the United States. The campaign is focused on getting people to try Yahoo Search. The posting included two sample ads, a radio ad touting virus and spyware warnings in search results and [...]
