As part of Google’s continued expansion of advertising to it’s various search products they have now added text ads to search results pages on the Google News search. This follows the introduction of text and display ads to Google Image Search last year. The ads are currently displayed only in the United States. According to [...]
Archive for February, 2009
Google Brings Ads to News Search Results
Thursday, February 26th, 2009Yahoo Adds Ad Scheduling and Demographic Targeting To Search Advertising
Tuesday, February 24th, 2009Yahoo today announced that they would be adding ad scheduling and demographic targeting to their search advertising service in March. With ad scheduling Yahoo will support varying bids based on what time of day and day of the week ads will run, which Google and Microsoft already support in their search advertising products. With demographic [...]
Apple Releases Safari 4 Public Beta
Tuesday, February 24th, 2009Apple has released a public beta of Safari 4 for Mac OS X and Windows. The new version introduces HTML 5 support for offline technologies, support for advanced CSS Effects including reflections, gradients, and precision masks, and improved JavaScript performance. Apple claims that new version runs JavaScript 4.2 times faster than Safari 3, more than [...]
Study Finds Increased U.S. Internet Use in Q4 2008
Monday, February 23rd, 2009A study by the Nielsen Company found an increase in the use of and time of use of the Internet in the United States in the fourth quarter of 2008. The study found that 161,525,000 Americans 2 years and older used the Internet monthly, an increase of 3.3 percent from the fourth quarter 2007. The [...]
Yahoo Adds Image and Video to Ads in Search Results
Thursday, February 19th, 2009Yahoo has started a new advertising service that displays image, video, and other ads formats to the paid listings on search results pages. The services supports displaying images and video, text input boxes for searching for specific products or finding a store location, additional text links to relevant page, and brand logos. The Rich Ads [...]
Google Showing More Locations On Google Maps Searches
Wednesday, February 18th, 2009Google has begun displaying additional locations for local searches on Google Maps. Previously, only the ten locations listed in the results panel to the left of the map were displayed on the map. Now up to 1,000 locations can be displayed on the map, according to a post on the Google LatLong blog. The locations [...]
Search Engines Announce New Tag To Reduce Duplicate Content Issues
Friday, February 13th, 2009Google, Yahoo, and Microsoft have announced support for a new tag to help reduce duplicate content issues. One source of duplicate content is when the same web page can be accessed from multiple URLs. The new canonical link tag specifies what is the preferred URL for the webpage. While search engines will use this as [...]
FTC Finalizes Self-Regulatory Principles for Behavioral Advertising
Friday, February 13th, 2009The U.S. Federal Trade Commission has released a finalized report (PDF) on their self-regulatory principles of behavioral advertising. Behavioral advertising involves using information about consumers’ online activities in order to deliver tailored advertising. The guidelines, which were originally issued in December 2007, were revised based on 63 comments by approximately 87 stakeholders. The major change [...]
January U.S. Search Share Results
Wednesday, February 11th, 2009Nielsen Online today released its rankings of U.S. search share for January. Overall search increased 27.5 percent year over year to 9.5 billion searches. Google had year over year increase of 40.8 percent and received 62.8 percent of searches. Yahoo had a year over year increase of 8.7 percent and received 16.2 percent of searches. [...]
Study Finds Over Half of Users Use Multiple Search Engines
Friday, February 6th, 2009A new study by Forrester Research found that 55 percent of U.S. online adults use multiple search engines each week. 20 percent of users only used Google each week, 8 percent only used Yahoo, 3 percent only used AOL, 2 percent only used their ISP’s search engine, 1 percent only used MSN, and 1 percent [...]
