Online advertising revenue reached 6.1 Billion U.S. dollars in the fourth quarter, an increase of 2.6 percent over the same period last year, according to a report (pdf) by the Interactive Advertising Bureau and PricewaterhouseCoopers. Fourth quarter revenue was 4.5 percent higher than the third quarter of 2008. Revenue for 2008 reached 23.4 Billion U.S. [...]
Archive for March, 2009
Online Advertising Grew 2.6 Percent in Fourth Quarter
Monday, March 30th, 2009Google Introduces Longer Snippets for Some Searches
Tuesday, March 24th, 2009Google has begun to show longer snippets for some search queries that include more than three words. According to a post on the Official Google Blog, the longer snippets are being introduced to “provide more information and show more of the words you typed in the context of the page.” The longer snippets span three [...]
Internet Explorer 8 Released
Thursday, March 19th, 2009Microsoft today released Internet Explorer 8, coming less than two months after the Release Client was released. The new version renders web pages in standards compliant mode by default and Microsoft claims that the new version is the browser that is most complaints with the CSS 2.1 standard. The browser provides a compatibility mode for [...]
Google Brings Behavioral Targeting to Content Network
Wednesday, March 11th, 2009Google today announced the launch of behavioral target advertising on the Google content network. The advertising, that Google calls “interest-based”, will show ads based on categories of interest of the user determined by the “types of sites you visit and the pages you view.” Google says that a limited number of advertisers will be offered [...]
February U.S. Search Share Results
Wednesday, March 11th, 2009Nielsen Online yesterday released its rankings of U.S. search share for February. Overall search increased 10.1 percent year over year to 8.5 billion searches. Google had year over year increase of 19.2 percent and received 63.5 percent of searches. Google’s percentage of searches was it’s second highest reported by Nielsen Online, only surpassed by November [...]
Major Web Publishers Introduce Larger Display Ads
Tuesday, March 10th, 2009A group of the web’s largest publishers have announced they will begin to support three larger ad units. CNN, ESPN, MTV Networks, New York Times, and other publishers that are part of the Online Publishers Association will begin to offer at least one of the advertising units by July 1. Some of the publishers have [...]
Google Testing Expandable Ads on Content Network
Thursday, March 5th, 2009Google has begun testing expandable ads, ads that expand in size when clicked on, on the Google content network. The ads will be limited to expanding to double the original size and can “include a streaming video or other content designed to engage users through an interactive experience.” In addition to limiting the size of [...]
Google Dominates Mobile Search According to Report
Monday, March 2nd, 2009Google received 97.49 percent of global mobile searches in February according to a report by Net Applications. Yahoo received 2.03 percent, Ask.com received .21 percent, MSN received .07 percent, and others received the remaining .20 percent.
