Click Forensics today reported that the overall industry average click fraud rate for pay per click (PPC) advertising was 13.8 percent in the first quarter of 2009, down from 17.1 percent in the fourth quarter of 2008 and 16.3 percent in the first quarter of 2008. The lowest rate in the past four quarters was [...]
Archive for April, 2009
Click Fraud Rate Dropped Significantly in First Quarter
Thursday, April 23rd, 2009Internet Explorer 8 Market Share Reaches 4.63 Percent a Month After Release
Monday, April 20th, 2009A month after Internet Explorer 8’s release it had a market share of 4.63 percent of worldwide web browser share according to Net Applications. This was an increase of 3.18 percent of market share from the 1.45 percent Internet Explorer 8 had on release date of March 19. Those number include users using pre-release versions [...]
Google Expands Use of Sitelinks In Search Results
Thursday, April 16th, 2009Google has introduced an expansion of sitelinks, which brings the possibility of a more limited version of sitelinks being displayed for multiple results on a search results page. Sitelinks are links to additional pages on a website that are shown underneath a result from that website. The decision whether to show sitelinks for a given [...]
Yahoo Increases Share of US Search-Ad Revenue in Q1
Tuesday, April 14th, 2009Yahoo increased it share of US search-ad revenue to 19.3 in the first quarter of 2009, up 1 percent from the year ago period, according to search marketing firm Efficient Frontier. From the year ago period, Google dropped .9 percent to 72.3 percent and Microsoft dropped 1 percent to 3.5 percent. Google had a click-through [...]
Microsoft Announces Plan for Roll Out of Internet Explorer 8
Monday, April 13th, 2009Microsoft today announced its plan to roll out Internet Explorer 8 to Microsoft’s Windows Update and Automatic Update software update services. According Microsoft Internet Explorer 8 will begin to show up in the update services “on or about the third week of April” and the show up for “a narrow audience and expand over time [...]
Google’s U.S. Search Share Reaches New High and Yahoo’s Reaches New Low
Friday, April 10th, 2009Nielsen Online today released its rankings of U.S. search share for March (PDF), with overall search increasing 16.7 percent year over year to 9.5 billion searches. Google had a year over year increase of 27.6 percent and received 64.2 percent of searches. Google’s had it highest percentage of searches ever, surpassing November of last year [...]
