U.S. Search Share Data
Revised on May 15, 2009
Search Providers' Share of Searches
Google's share of searches has increased 13.7 percent with an average increase of .32 percent points per month over the last 2 years. When Google's share is combined with other search providers, whose search results are supplied by Google, the Google search engine had 72.7 percent of searches in April. Yahoo's share of searches has declined 24.2 percent over the period, with an average decrease of .22 percentage points over the period. Microsoft's (MSN/Windows Live Search) share of searches has fluctuated significantly between its low of 8.4 and high 14.1 percent. Some of Microsoft's fluctuation can attributed to various promotions it has run that have boosted it share in the short term. AOL's share of searches has declined 30.1 percent over the period. Ask.com's share of searches has remained relative steady over the period. Google increasing share has had it largest impact on other smaller search providers. Overall those search providers share of searches has decreased 38.9 percent of the period, with those outside the top 10 losing 52.5 percent.
| Source: Nielsen Online | ||||||
| Month | Google Search | Yahoo! Search | MSN/Windows Live Search | AOL Search | Ask.com Search | Other |
|---|---|---|---|---|---|---|
| April (2007) | 55.2% | 21.9% | 9% | 5.4% | 1.8% | 6.7% |
| May | 56.3% | 21.5% | 8.4% | 5.3% | 2% | 6.5% |
| June | 52.7% | 20.2% | 13.3% | 5.5% | 2.1% | 6.2% |
| July | 53.3% | 20.1% | 13.6% | 5.2% | 1.8% | 6% |
| August | 53.6% | 19.9% | 12.9% | 5.6% | 1.7% | 6.3% |
| September | 54% | 19.5% | 12% | 6% | 2.2% | 6.3% |
| October | 55.5% | 18.8% | 13.8% | 3.7% | 2.9% | 5.3% |
| November | 57.7% | 17.9% | 12% | 4.5% | 2.7% | 5.2% |
| December | 56.3% | 17.7% | 13.8% | 4.7% | 2.2% | 5.3% |
| January (2008) | 56.9% | 19% | 12.1% | 4.7% | 2.4% | 4.9% |
| February | 58.7% | 17.6% | 11.2% | 5.2% | 2.5% | 4.8% |
| March | 58.7% | 18.1% | 12% | 4.1% | 2.4% | 4.7% |
| April | 62% | 17.5% | 9.7% | 4.3% | 2.1% | 4.4% |
| May | 59.3% | 16.9% | 13.3% | 4.1% | 2.1% | 4.3% |
| June | 59% | 16.6% | 14.1% | 4.3% | 2% | 4% |
| July | 60.2% | 17.4% | 11.9% | 4.6% | 2% | 3.9% |
| August | 60% | 18.1% | 10.7% | 5.2% | 2% | 4% |
| September | 59.7% | 18.1% | 11.8% | 4.1% | 2.2% | 4.1% |
| October | 61.2% | 16.9% | 11.4% | 4.3% | 2.3% | 3.9% |
| November | 64.1% | 16.1% | 9.1% | 4.3% | 2.3% | 4.1% |
| December | 62.9% | 16.8% | 9.8% | 4.1% | 2.0% | 4.4% |
| January (2009) | 62.8% | 16.2% | 11.2% | 4.0% | 1.9% | 3.9% |
| February | 63.5% | 16.7% | 10.4% | 3.8% | 1.9% | 3.7% |
| March | 64.2% | 15.8% | 10.3% | 3.7% | 2.1% | 3.9% |
| April | 64% | 16.3% | 9.9% | 3.7% | 2.1% | 4% |
Total Searches
| Source: Nielsen Online | |
| Month | Searches (in 1,000s) |
|---|---|
| May (2008) | 7,849,553 |
| June | 7,878,483 |
| July | 7,996,956 |
| August | 7,222,826 |
| September | 8,089,226 |
| October | 7,775,913 |
| November | 8,075,564 |
| December | 8,623,705 |
| January (2009) | 9,461,583 |
| February | 8,494,653 |
| March | 9,522,853 |
| April | 8,608,488 |
