Search Advertising
Search advertising allows you place text ads on search engine's results pages when users in the geographic areas that your business serves perform searches relevant to your business. With search advertising you have a chance to reach most users, as 90 percent on U.S. online adults use a search engine weekly.1 Search advertising is priced on cost per click (CPC), so you only when pay a user clicks on the link in your ad. The position that an ad is shown and the CPC is determined by automated auction, based on the maximum amount an advertiser is willing to pay for a click and a quality score. The quality score is determined by the advertising service on a variety of factors. Due to search advertisings reach, targetability, performance pricing it is the largest form of online advertising in the United States, accounting for 45 percent of advertising as measured is dollars spent, and is projected to increase 83 percent over the next five years.2
Successful search advertising requires targeting the right keywords, setting the right bids, having strong ad text, having a high quality scores, and following advertising service policy guidelines. We can assist you in setting up and running advertising campaigns through Google AdWords, Microsoft adCenter, and Yahoo Search Marketing.
Price:
100.00 USD & up, based on project scope and time. Contact us to receive a free price quote. We accept payment by credit card, debit card, or eCheck through PayPal in a number of currencies.
1. Forrester Research North American Technographics Retail Online Survey, Q3 2008
2.eMarketer, November 2008
