{"id":15,"date":"2008-07-18T14:22:24","date_gmt":"2008-07-18T20:22:24","guid":{"rendered":"http:\/\/www.whitefirdesign.com\/news\/?p=15"},"modified":"2008-09-28T19:23:02","modified_gmt":"2008-09-29T01:23:02","slug":"microsoft-testing-expanded-publisher-advertising-network","status":"publish","type":"post","link":"https:\/\/www.whitefirdesign.com\/blog\/2008\/07\/18\/microsoft-testing-expanded-publisher-advertising-network\/","title":{"rendered":"Microsoft Testing Expanded Publisher Advertising Network"},"content":{"rendered":"<p>Microsoft has started a pilot program to expand its adCenter contextual advertising  network, similar to Google&#8217;s AdSense and Yahoo&#8217;s publisher network, to smaller publishers. Microsoft <a href=\"http:\/\/news.cnet.com\/8301-13860_3-9993853-56.html\">told<\/a> CNET News the program began earlier this year and that &#8220;Microsoft&#8217;s self-serve advertising offering for publishers is still under development and is currently in a private pilot phase, being tested by select publishers who met the participation requirement.&#8221; Microsoft already places contextual advertising on large publishers including the Wall Street Journal and Rodale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft has started a pilot program to expand its adCenter contextual advertising network, similar to Google&#8217;s AdSense and Yahoo&#8217;s publisher network, to smaller publishers. Microsoft told CNET News the program began earlier this year and that &#8220;Microsoft&#8217;s self-serve advertising offering for publishers is still under development and is currently in a private pilot phase, being &hellip; <a href=\"https:\/\/www.whitefirdesign.com\/blog\/2008\/07\/18\/microsoft-testing-expanded-publisher-advertising-network\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Microsoft Testing Expanded Publisher Advertising Network&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,5],"tags":[],"class_list":["post-15","post","type-post","status-publish","format-standard","hentry","category-microsoft","category-online-advertising"],"_links":{"self":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":4,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts\/15\/revisions"}],"predecessor-version":[{"id":148,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts\/15\/revisions\/148"}],"wp:attachment":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/categories?post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/tags?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}