{"id":28,"date":"2008-08-05T15:55:44","date_gmt":"2008-08-05T21:55:44","guid":{"rendered":"http:\/\/www.whitefirdesign.com\/news\/?p=28"},"modified":"2008-10-07T17:41:40","modified_gmt":"2008-10-07T23:41:40","slug":"categorization-technology-added-to-yahoos-right-media-exchange","status":"publish","type":"post","link":"https:\/\/www.whitefirdesign.com\/blog\/2008\/08\/05\/categorization-technology-added-to-yahoos-right-media-exchange\/","title":{"rendered":"Categorization Technology Added to Yahoo&#8217;s Right Media Exchange"},"content":{"rendered":"<p>Yahoo has partnered with LucidMedia to add categorization technology to Yahoo&#8217;s Right Media Exchange according to an <a href=\"http:\/\/news.cnet.com\/8301-1023_3-10006874-93.html\">article<\/a> by CNET News. Using LucidMedia&#8217;s Clicksense contextual advertising engine to categorize publisher&#8217;s advertising inventory into more than 60 vertical categories, such as automotive, finance, and sports. In as statement,  Right Media&#8217;s general manager  Bill Wise claimed that the &#8220;technology will significantly help increase the prospective yield of a publisher&#8217;s available inventory and improve an advertiser&#8217;s ability to contextually target ads to relevant content and categories through the Right Media Exchange.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo has partnered with LucidMedia to add categorization technology to Yahoo&#8217;s Right Media Exchange according to an article by CNET News. Using LucidMedia&#8217;s Clicksense contextual advertising engine to categorize publisher&#8217;s advertising inventory into more than 60 vertical categories, such as automotive, finance, and sports. In as statement, Right Media&#8217;s general manager Bill Wise claimed that &hellip; <a href=\"https:\/\/www.whitefirdesign.com\/blog\/2008\/08\/05\/categorization-technology-added-to-yahoos-right-media-exchange\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Categorization Technology Added to Yahoo&#8217;s Right Media Exchange&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-28","post","type-post","status-publish","format-standard","hentry","category-online-advertising","category-yahoo"],"_links":{"self":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":6,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"predecessor-version":[{"id":287,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts\/28\/revisions\/287"}],"wp:attachment":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/tags?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}