{"id":30,"date":"2008-08-07T15:50:21","date_gmt":"2008-08-07T21:50:21","guid":{"rendered":"http:\/\/www.whitefirdesign.com\/news\/?p=30"},"modified":"2008-12-22T08:05:23","modified_gmt":"2008-12-22T15:05:23","slug":"google-announces-sale-of-sem-portion-of-performics","status":"publish","type":"post","link":"https:\/\/www.whitefirdesign.com\/blog\/2008\/08\/07\/google-announces-sale-of-sem-portion-of-performics\/","title":{"rendered":"Google Announces Sale of SEM Portion of Performics"},"content":{"rendered":"<p>The New York Times Bits Blog <a href=\"http:\/\/bits.blogs.nytimes.com\/2008\/08\/06\/google-offloads-search-marketing-business-to-publicis\/\">reports<\/a> that Google has reached a deal with advertising company Publicis to sell the search engine marketing portion of Performics, which Google acquired as part of it&#8217;s purchase of DoubleClick. The business presented a clear conflict of interest as Performics attempts to increase client&#8217;s visibility in Google&#8217;s search engine. The deal is expected to close in the third quarter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The New York Times Bits Blog reports that Google has reached a deal with advertising company Publicis to sell the search engine marketing portion of Performics, which Google acquired as part of it&#8217;s purchase of DoubleClick. The business presented a clear conflict of interest as Performics attempts to increase client&#8217;s visibility in Google&#8217;s search engine. &hellip; <a href=\"https:\/\/www.whitefirdesign.com\/blog\/2008\/08\/07\/google-announces-sale-of-sem-portion-of-performics\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google Announces Sale of SEM Portion of Performics&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-google"],"_links":{"self":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":5,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts\/30\/revisions"}],"predecessor-version":[{"id":419,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts\/30\/revisions\/419"}],"wp:attachment":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/categories?post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/tags?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}