{"id":496,"date":"2009-03-05T10:33:48","date_gmt":"2009-03-05T17:33:48","guid":{"rendered":"http:\/\/www.whitefirdesign.com\/news\/?p=496"},"modified":"2009-03-05T10:33:48","modified_gmt":"2009-03-05T17:33:48","slug":"google-testing-expandable-ads-on-content-network","status":"publish","type":"post","link":"https:\/\/www.whitefirdesign.com\/blog\/2009\/03\/05\/google-testing-expandable-ads-on-content-network\/","title":{"rendered":"Google Testing Expandable Ads on Content Network"},"content":{"rendered":"<p>Google has begun testing expandable ads, ads that expand in size when clicked on, on the Google content network.  The ads will be limited to expanding to double the original size and can \u201cinclude a streaming video or other content designed to engage users through an interactive experience.\u201d In addition to limiting the size of expanded ads, ads will expand only after a user clicks on the ad, ads will be required to be able to be closed by the user at any time, and ads must comply with Google\u2019s standard AdWords image ad policies. The ads are price on a cost-per-click (CPC) or cost-per-impression (CPM) basis, CPC ads will only accrue clicks when a user visits the advertisers landing page and not when a user clicks to expand the ad. According to a <a href=\"http:\/\/adwords.blogspot.com\/2009\/03\/announcing-expandable-ads-beta-engage.html\">post<\/a> on the Inside AdWords blog the test is currently limited to the U.S. advertiser who advertise through Google\u2019s 3rd Party Ad Serving program and the test will be expanded, but no details were given.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has begun testing expandable ads, ads that expand in size when clicked on, on the Google content network. The ads will be limited to expanding to double the original size and can \u201cinclude a streaming video or other content designed to engage users through an interactive experience.\u201d In addition to limiting the size of &hellip; <a href=\"https:\/\/www.whitefirdesign.com\/blog\/2009\/03\/05\/google-testing-expandable-ads-on-content-network\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google Testing Expandable Ads on Content Network&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-496","post","type-post","status-publish","format-standard","hentry","category-google","category-online-advertising"],"_links":{"self":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts\/496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/comments?post=496"}],"version-history":[{"count":2,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts\/496\/revisions"}],"predecessor-version":[{"id":498,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts\/496\/revisions\/498"}],"wp:attachment":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/media?parent=496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/categories?post=496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/tags?post=496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}