{"id":582,"date":"2009-06-08T09:42:18","date_gmt":"2009-06-08T15:42:18","guid":{"rendered":"http:\/\/www.whitefirdesign.com\/news\/?p=582"},"modified":"2009-07-21T11:01:24","modified_gmt":"2009-07-21T17:01:24","slug":"online-advertising-dropped-5-percent-in-first-quarter","status":"publish","type":"post","link":"https:\/\/www.whitefirdesign.com\/blog\/2009\/06\/08\/online-advertising-dropped-5-percent-in-first-quarter\/","title":{"rendered":"Online Advertising Dropped 5 Percent in First Quarter"},"content":{"rendered":"<p>Online advertising revenue was 5.5 Billion U.S. dollars in the first quarter, a decrease of 5 percent over the same period last year, according to a <a href=\"http:\/\/www.iab.net\/about_the_iab\/recent_press_releases\/press_release_archive\/press_release\/pr-060509\">report<\/a> by the Interactive Advertising Bureau and PricewaterhouseCoopers. This is the first time since 2002 that there has been a year over year decrease in revenue. First quarter revenue was 11 percent lower than the fourth quarter of 2008.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online advertising revenue was 5.5 Billion U.S. dollars in the first quarter, a decrease of 5 percent over the same period last year, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers. This is the first time since 2002 that there has been a year over year decrease in revenue. First quarter revenue &hellip; <a href=\"https:\/\/www.whitefirdesign.com\/blog\/2009\/06\/08\/online-advertising-dropped-5-percent-in-first-quarter\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Online Advertising Dropped 5 Percent in First Quarter&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-582","post","type-post","status-publish","format-standard","hentry","category-online-advertising"],"_links":{"self":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts\/582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/comments?post=582"}],"version-history":[{"count":3,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts\/582\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/posts\/582\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/media?parent=582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/categories?post=582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitefirdesign.com\/blog\/wp-json\/wp\/v2\/tags?post=582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}