eMarketer has lowered its projection of growth in online advertising over the next several years from what it projected several months ago. eMarketer’s new report says that the revision was made because the old projections were made “before the full impact of the economic slowdown was revealed.” Spending in 2008 is projected to be 23.6 [...]
Archive for November, 2008
eMarketer Lowers Online Advertising Projection
Wednesday, November 26th, 2008Live Search Webmaster Center Adds Malware Detection
Tuesday, November 25th, 2008The Live Search Webmaster Center has been updated with malware detection and simplified authentication. The malware detection will report any pages that Live Search’s crawler has found to be infected with malware. When a malware infection has been removed, a re-inclusion request can be made which “should take days, not weeks, to resolve” according to [...]
October U.S. Search Share Results
Tuesday, November 25th, 2008Nielsen Online today released its rankings of U.S. search share for October. Overall search decreased 2.0 percent year over year to 7.8 billion searches. Google had year over year growth of 8.1 percent and received 61.2 percent of searches. Google’s percentage of searches was it’s second highest reported by Nielsen Online, only surpassed by April [...]
Study Finds Increased Internet Use in U.S.
Monday, November 24th, 2008A new study by the Nielsen Company found an increase in the use of and time of use of the Internet in the United States. The study found that 160,069,000 Americans 2 years and older used the Internet monthly in the third quarter of 2008, an increase of 4.2 percent from the third quarter 2007. [...]
Online Advertising Grew 11 Percent in Third Quarter
Friday, November 21st, 2008Online advertising revenue reached 5.9 Billion U.S. dollars in the third quarter, an increase of 11 percent over the same period last year, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers. Third quarter revenue was 2 percent higher than the second quarter of 2008. Revenue for the first nine months of 2008 [...]
Internet Explorer 8 Delayed
Thursday, November 20th, 2008The release of Internet Explorer 8, which was previously scheduled for later this year, will not occur until next year according to a post on the IEBlog. A final public pre-release version will be made available in the first quarter of 2009 and the finalized version will release at some after that. According to the [...]
Yahoo Becomes Search Provider for T-Mobile USA
Thursday, November 20th, 2008Yahoo has reached an agreement to become the default search provider for T-Mobile USA’s web portal according to an Advertising Age article. Yahoo will also deliver advertising to the portal as part of the agreement. Yahoo already has a search agreement with T-Mobile in ten European countries and with AT&T in the United States. Google [...]
Google Introduces New Search Based Keyword Tool
Wednesday, November 19th, 2008Google has released a new keyword tool that uses search data relevant to a specific site to provide keyword suggestion for advertising and other purposes according to a post on the Inside AdWords blog. The tool looks at a site’s pages and then identifies “keywords that potential customers are searching on to find your products [...]
Yahoo CEO Jerry Yang Stepping Down
Tuesday, November 18th, 2008Yahoo has announced that CEO Jerry Yang will be stepping down from the position following the appointment of a successor according to a Yahoo press release. The move follows the recent cancellation of Yahoo’s proposed search advertising partnership with Google and a drop in Yahoo’s stock price. Yang, who had been the CEO since taking [...]
Google Releases Search Engine Optimization Starter Guide
Wednesday, November 12th, 2008Google today released the Search Engine Optimization Starter Guide (pdf), which details basic search engine optimization techniques. The 22 page guide discusses best practices for title tags, description meta tags, URL structure, site navigation, heading tags, quality content, links, images, robots.txt files, and links. According to a post on the Official Google Webmaster Central Blog, [...]
