Yahoo Expands Users Ability to Turn Off Targeted Ads

Yahoo will allow users to turn off targeted ads on it site beginning at the end of August, according to a post on the New York Times Bits Blog. Yahoo already allows users to turn off targeting for ads it serves other company’s websites. So far the option appears to have not been widely used, with only 75,000 users having visited the opt-out page according to Yahoo. Yahoo said that it could not estimate how many of those users had opted-out.

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