Google Starts Incorporating Breadcrumb Links into Search Results

Google has announced that they have begun to incorporate website’s breadcrumb links into some search results. Breadcrumbs links are used to aid users in navigating the hierarchy of a website. For a small number of websites, Google will trim the URL shown under a search results snippet to just the domain name and then display breadcrumb links. Depending on how many how many and how long the breadcrumbs are they may exclude some of them. Google said that the intent of the feature was to provide “useful information about the page” and to allow users to “easily access information on broader topics”. They also said that they hope to expand the feature use in the future.

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