Google Begins Factoring Site Speed into Rankings

Google today announced that several weeks ago they began factor the speed that a website responds to web requests into search rankings. Site speed is not currently a significant factor with “fewer than 1% of search queries are affected by the site speed signal” according to Google. Site speed is also only currently factored in searches preformed on Google.com in English. Google did not say exactly how they determine page speed, only saying that they use a “variety of sources to determine the speed of a site relative to other sites.”

Leave a Reply

Your email address will not be published.