In a post on the Official Google Blog, it was announced that Google Suggest, Google’s search suggestion feature, will be a part of Google’s homepage. The feature provides suggested search terms in drop box below the search box as a search query is being typed into the search box. For example, if baseball were typed into the search box, terms like baseball hall of fame of fame, baseball reference, baseball games, and baseball america would show up. The feature also detects misspellings and typos and suggest correction like “Did you mean?” feature already available on the search results page. This feature has previously been available as opt-in feature as a Google Labs experiment.
According to AdAge, Microsoft has restarted talks with advertising agency WPP to get rid of Avenue A/Razorfish. Microsoft acquired Avenue A/Razorfish as part of is deal for aQuantive that was completed in august of last year. The contemplated deal would swap Avenue A/Razorfish for WPP subsidiary 24/7 Real Media’s publisher ad-serving tool Open AdStream and cash.
The Yahoo! Search Blog today announced the release of an update of Site Explorer, it’s service similar to Google’s and MSN/Live Search’s Webmaster Tools. The update brings a new interface to accommodate unspecified future feature roll outs. The number rules for Dynamic URL Rewriting was increased from 3 to 10 as part of the update. The new version can be reached at http://siteexplorer.search.yahoo.com/new, and will be made the default version soon.
Google has updated Website Optimizer, it’s content testing and optimization tool, with a few new features. The most significant change is the ability remove poorly performing combinations during the experiment. Offline validation of pages used in A/B tests and more intuitive reporting of how the various combinations are performing were also added.
Source: Inside AdWords Blog
Nielsen Online today released it rankings of U.S. search share for July. Overall search grew 3 percent year over year to 8 billion searches. Google had year over year growth of 16 percent and received 60.2 percent of searches. Yahoo! had a year over year decline of 11 percent and received 17.4 percent of searches. Microsoft had a year over year decline of 10 percent and received 11.9 percent of searches.
In a post on the Inside AdSense Blog, it was announced that AdSense for feeds was made publicly available today. According to CNET News, it was “soft-launched to a small group of AdSense users back in May.” AdSense for feeds integrates ads into RSS feeds through Google’s FeedBurner. According to Google, they will be selling cost-per-impression (CPM) ads directly to the largest advertisers and the rest of the ad inventory will be made up of contextually targeted cost-per-click (CPC) and CPM ads. FeedBurner’s former independent FeedBurner Ad Network closed several weeks ago.
Yesterday, Movable Type announced the release of version 4.2 of Movable Type. The update adds threaded comments, built in support for TypePad AntiSpam, and redesigned template and widget management areas. The update adds the option to search assets, comments, TrackBacks, users, and custom data types or use another search backend. Like the most recent update of WordPress, templates can now be previewed live. The release also included general speed and security improvements.
AOL’s Platform-A has linked up two of recent acquisition to introduce affiliate marketing into widget ads, which AOL claims is a “first-of-its-kind solution” according to their press release. The new service combines services of widget creation and analytics technology company Goowy and affiliate marketing network buy.at, both acquired by AOL in February. The service provides publishers with a gallery of advertiser-generated widgets to place on their site, which users can grab and distribute. The publisher earns revenue from the sales drive by the widget. The first announced advertiser is Ticketmaster.com; with a widget that can be tailored promote specific Ticketmaster events.
Yahoo will allow users to turn off targeted ads on it site beginning at the end of August, according to a post on the New York Times Bits Blog. Yahoo already allows users to turn off targeting for ads it serves other company’s websites. So far the option appears to have not been widely used, with only 75,000 users having visited the opt-out page according to Yahoo. Yahoo said that it could not estimate how many of those users had opted-out.
The New York Times Bits Blog reports that Google has reached a deal with advertising company Publicis to sell the search engine marketing portion of Performics, which Google acquired as part of it’s purchase of DoubleClick. The business presented a clear conflict of interest as Performics attempts to increase client’s visibility in Google’s search engine. The deal is expected to close in the third quarter.