Microsoft Restarts Talks Over Disposal of Avenue A/Razorfish

According to AdAge, Microsoft has restarted talks with advertising agency WPP to get rid of Avenue A/Razorfish. Microsoft acquired Avenue A/Razorfish as part of is deal for aQuantive that was completed in august of last year. The contemplated deal would swap Avenue A/Razorfish for WPP subsidiary 24/7 Real Media’s publisher ad-serving tool Open AdStream and cash.

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