A new group, the Social Media Advertising Council, has been formed to define standards for social-media advertising according to an article by CNET News. So far the group consist mainly of representatives from ad agencies including leadership from Universal McCann, MediaVest, Edelman, Deep Focus, and Digitas. The group does not include any representation from the two largest social networks Facebook and MySpace, but the group’s Chairman is Tom Gerace, the CEO of social network Gather. Gerace told CNET News that the group has “brand advertisers, for the first time–to invite them to be part of the consortium.” The group plans to define standard methods of measurement and buying units for what they “engagement advertising.”