Google Adds Features and Introduces Ads to Google Suggest

Google has added features and tweaked its search suggestion tool Google Suggest. The tool, which was introduced last August, suggests search queries in a box below the search box as searcher begins typing in text. The tool was previously only available when making searches from the home page and has now been added to results page. On the results page, the few suggestion show relate to the current search query. For searchers that are logged into a Google account and have Web History enabled, Google may show some relevant past queries.

Google has also added and removed information that is shown in the suggestions box. To help the searcher scan the list the portion of suggested queries that searcher has not typed into the search box will be in bold text. If Google thinks that a searcher is looking to navigate directly to a website a link to that website will shown in the suggestion box. Google will also begin to show AdWords text ads in the suggestion box when they “detect that the most relevant completion for what you’re typing is an ad”. The ad will be shown at the bottom of the suggestion box in a colored box and identified as a “Sponsored Link”. Finally, Google will no longer include the result count for the suggestion listed in the suggestion box.

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