A report by search marketing manager SearchIgnite claims that the cost of a click on Yahoo! search will go up 22 percent if Google sells the ad according to post on the New York Times Bits Blog. SearchIgnite compared the of cost of clicks at the same position on Yahoo! and Google for 15,000 keywords in 12 million clicks paid. They found that for popular searches terms Yahoo! cost more for the first three results and Google for the rest. For less popular search terms, the kind that would likely be filled by Google, Google cost 14 percent more for the first result and for the fifth through tenth it cost 52 percent more.
Federal Communications Commission Chairman Kevin Martin recommended that Comcast be sanctioned over its throttling of certain protocols on customers connections according to a New York Times article. Martin’s recommendation to Commission is that Comcast not be fined, but be required to change it practices and provide details in what it had done in the past. The recommendation shows Martin support for network neutrality, the practice of not favoring certain uses of Internet connections. In an interview with the Times Martin said: “The Internet is based upon the idea that consumers can go anywhere they want and access any content they want, When they show they are blocking access to some sort of content, they have the burden to show that what they are doing is reasonable.” He also told the Times that providers needed to tell customers of any limits on bandwidth that they can use. The Commission is scheduled to make its decision on August 1.
Yahoo has announced a program to open its search technology and data centers to start-up companies to create new or customized search engines. The program called Boss, bring your own search service, has already signed up two partners. One partner, Me.dium uses information from the users of its social browsing tool to rearrange and supplement Yahoo’s search results based on what sites currently have “buzz”. Yahoo will sell ads on its partners search engines.
Source: New York Times
Click Forensics, a click fraud auditor, will provide automatic notification of detected click-fraud in search advertising to Yahoo under a new partnership according to a CNET News report. Currently, filing a inquiry into suspected click fraud requires a tedious manual process. Steve O’Brien, Click Forensics’ vice president of marketing, told CNET News that Click Forensics’ were in conversation with Google about providing the same service, but that so far “Google has taken a different attitude toward click fraud, assuring advertisers that it has a fail-safe means of tracking rogue clicks and that it doesn’t charge for it.”
Google has added search volume data to the AdWords Keyword Tool. The new data provides the approximate number of searches on Google and their search network for last month and the monthly average for the last twelve months. The tool already provided graphical representation of search volume trends for a twelve-month period and the month that the keyword received its highest volume.
Source: Inside AdWords